Set titles, descriptions, and sharing images
Choose site defaults and page-specific metadata, including localized search and social previews.
Metadata helps describe a page in browser tabs, search results, and shared links. Start with site defaults, then give important pages and CMS entries their own descriptions. The visible headline in the page and its metadata are separate: check both when you change the page's message.
Set the site defaults
- Open Settings → General and choose Site metadata in the scope menu.
- Choose the content language you want to edit. This selects the website content, not the language of your dashboard.
- Under General, fill in Site Title and Site Description. Explain the site clearly enough for someone who has never seen it.
- Click Save changes for the section you edited.
- Under Images, choose a Social Preview and Favicon. The editor uses 1200 × 630 pixels for the social image and 48 × 48 pixels for the favicon. Upload an image or choose one from Assets, then save.
A social image can also be generated with AI. Review the result at a small size: a recognizable image and a short message are easier to read in a shared-link card.
Describe a particular page
Use the scope menu to choose a page. For a CMS detail page, select the specific entry; the reusable page template is not the place to write one entry's title.
- Page Meta Title: identify the page's subject and value. Write the full title you want rather than relying on an assumed automatic brand suffix.
- Page Meta Description: summarize what visitors will find. A product overview and a contact page should not share an unrelated generic description.
- Social Meta Data: set Open Graph Title, Open Graph Description, and Open Graph Image when a shared link needs a more specific preview.
Empty page fields can fall back to site defaults. The final social preview also depends on any site-level social values. Check the result instead of assuming every empty field means no metadata.
Use AI as a starting point
Generate All and the individual generation buttons can draft metadata. Check names, claims, language, and the page's actual content before saving. A generated description should not promise a service or result the page does not offer.
Check the saved result
Save the edited sections, reopen the settings, and inspect the public page. Metadata settings are saved separately from page-body drafts; do not treat this screen as an unpublished content sandbox. New pages and body changes still need their normal publishing step.
For multilingual sites, repeat the review in each public language. Confirm the correct page URL, title, description, and image. Search engines and sharing services can choose their own presentation and may retain an older preview, so a saved value does not guarantee an immediate external preview change.